AdSense Program Policies

The AdSense Program Policies outline the rules and guidelines that publishers who use Google AdSense must follow. These policies are in place to ensure a safe, trustworthy, and positive experience for users, advertisers, and publishers.

Here are some key points from the AdSense Program Policies:

  1. Invalid clicks: Publishers must not click on their own ads, encourage others to do so, or engage in any other behavior that may artificially inflate clicks or impressions.
  2. Content guidelines: Publishers must not publish content that is illegal, infringes on the rights of others, or is otherwise harmful or offensive.
  3. Prohibited content: AdSense does not allow ads to be placed on certain types of content, including adult content, violent content, or content related to hacking or cracking.
  4. Ad behavior: Publishers must not modify the behavior of AdSense ads in any way, such as hiding or overlaying them, or using deceptive practices to encourage clicks.
  5. Site behavior: Publishers must not engage in any behavior that violates Google’s webmaster guidelines, such as using link schemes or spammy tactics to promote their site.
  6. Ad placement: Publishers must ensure that AdSense ads are placed in appropriate locations on their site and do not interfere with the user experience.
  7. Ad content: Publishers must not modify the content of AdSense ads, such as changing the text or image.
  8. Ad targeting: Publishers must not use any methods to artificially target or optimize AdSense ads, such as using keywords that are not relevant to their site.

These are just a few of the policies that publishers must adhere to when using AdSense. Publishers who violate these policies may have their account suspended or terminated, and may not be allowed to reapply for the program in the future. It’s important for publishers to carefully review and understand the AdSense Program Policies to ensure that they are in compliance at all times.